Last month, Likeable brought together thought leaders and industry experts to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. 1. Fear is getting in the way of great content. […]
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First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app
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Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact. Done wrong, it can come off as opportunistic and phony—just another company latching onto an important social justice issue
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