Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles creativity. In fact, according to Andrea Brimmer, Chief Marketing and PR Officer of Ally Financial, how to balance data with creativity is “the most important question in marketing […]
How Finance Brands Are Using Data to Improve Their Social Media Read More »
In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit. In fact, a recent Accenture study revealed that more than two-thirds of all
How Social Media Can Advance Brand Purpose Read More »
Heading into next year, social media is projected to solidify its dominance with overall usage climbing up three percent to hit 204 million US users. With spend projected to grow twenty percent, however, that means competition and clutter are going to increase (eMarketer, November 2018). For marketers, the key question is: What are the trends
3 Social Media Trends You Can’t Ignore in 2019 Read More »
