This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular […]
Top 10 Branded Content Wins of 2018 Read More »
“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a
The First Question Marketers Should Ask Before Making Social Video Read More »
Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25
How Beauty Brands Are Going Beyond the Instagram Feed Read More »
