We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. According to eMarketer, 73 million US consumers (or one-fifth of the country’s population) listen to podcasts monthly. The average podcast listener is young, educated, and affluent—a key […]
4 Brands Demonstrating the Power of Podcasting Read More »
Aspect ratio is the proportional relationship between an image’s width and height. Seems simple enough, right? So how is it that until recently, people have preferred video to be horizontal? The answer: movies. Cinema, where moving images first took a foothold in culture, started with a 4:3 aspect ratio (width to height). From there, as
Vertical Video: Changing How We Perceive Imagery Read More »
The takeover of Instagram Stories is impossible to deny. Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of
What We Learned By Following 4 Pet Brands on Instagram Stories for a Month Read More »
