In an effort to maintain its growing status as a top social media platform, Instagram introduced IGTV earlier this year. With a structure that resembles both YouTube and Snapchat Discover, the expectations for Instagram’s big video push are high, with brands jumping at the chance to utilize the long-form video hub. Here to help is […]
5 Best Practices for Brands on IGTV Read More »
In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). Digiday’s “In and Out” panel did just that, in fact, polling marketers from Equinox, GIPHY, Gimlet Media, and GE on where they stood on hot
5 Key Takeaways from Advertising Week New York 2018 Read More »
GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. A fearless pioneer, it was one of the first businesses to use Instagram and Vine, making a splash with its brilliant and award-winning #6SecondScience campaign. GE’s work on social
Why Brands Need to Take More Risks on Social Media Read More »
