We hadn’t written anything publicly on TikTok advertising since 2019, and the world has changed. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Any Likeable employee […]
An Update on TikTok’s Self-Serve Ad Platform Read More »
If you work in social media, you’re likely aware of the recent Facebook boycott, in which brands are pausing their ads on the platform during the month of July. However, the campaign isn’t as common knowledge as you might think—a recent study shows that nearly 70 percent of consumers are unaware or have not formulated
Everything You Need to Know About the Facebook Boycott Read More »
By: James Reichert
Earlier this month, Pinterest opened up some new advertising tools to their self-serve ads platform making them available to small and mid-sized businesses. These tools could be a game changer allowing brands to target users that are much more likely to convert to customers. In fact, brands like Bank of America and Zola have seen some amazing results from their Promoted Pin campaigns. Let’s explore Pinterest’s ad platform and how it can help businesses reach their marketing goals below.
Quick Guide: Social Media Marketing on Pinterest Read More »
