As a social-first agency, we’re constantly thinking about where social media is headed. That’s why it was great to attend Social Media Week New York, where we had the opportunity to hear from fellow marketers on the cutting edge of the industry. Here are our top six takeaways. 1. Dig into social media data to […]
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At present, Instagram is one of the most widely used and engaged social media platforms. Home to more than 800 million monthly active users, with 500 million of them checking in on a daily basis, the platform represents a significant opportunity for gaining social influence. If you want to grow an engaged following on Instagram,
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Stories Highlights and Archives are two valuable tools that Instagram rolled out to the social sphere late last year. In just four months, brands quickly learned how to integrate these exciting features into their digital marketing strategies. By curating, archiving, and highlighting Instagram Stories, brands have found that they’re able to optimize their customer experiences on
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