Since the release of Facebook Live in 2016, brands have eagerly added it to their marketing toolkit as a way to effectively engage with consumers and reach new audiences. Now, 1 in 5 videos on Facebook is broadcast live. We’ve already written about a few general tricks and tips for creating a successful Facebook Live […]
5 Must-Have Video Tools for Facebook Live Read More »
The rise of conversational commerce has paved the way for more direct relationships between brands and consumers. With key uses such as lead generation, customer service, and content marketing, messaging apps and chatbots are helping companies increase efficiency, showcase innovation, and provide a better, more personalized customer experience. A recent study by Twilio reveals that
5 Brands Using Facebook Messenger and Chatbots Read More »
Over the last few months, Facebook has announced multiple changes to its algorithm that will have a significant impact on what content appears in the News Feed and with what frequency. Mark Zuckerberg himself summarized this recent spate of updates in a much-analyzed announcement that indicated the News Feed will now be prioritizing “time well
Facebook Changed How It Ranks Videos in the News Feed Read More »
