Content Marketing

A Marketer’s Guide to Reddit

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By Tim Bosch

Marketers have been trying to figure out Reddit, the site where memes and news stories often gain viral momentum well before hitting mainstream social networks, for a long time. But Reddit is not a particularly welcoming place for brands: Redditors are extremely suspicious of any marketing activity on the platform. However, the power of Reddit’s hyper-engaged 18 to 39 year old male demographic is hard to ignore. Here are a few ways for marketer’s to tap into Reddit without getting down-voted into oblivion.

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5 Innovative Ways for Brands to Use Vine

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By Devon Kelliher

After its launch in April of 2013, Vine quickly became the most-downloaded app in the iOS App Store. Social media users went crazy for these looped, 6-second videos and the app quickly grabbed the attention of  comedians, musicians, and even journalists. In case the world of Vine is foreign to you, here’s a quick low down. Users can record video with Vine’s in-app camera, which only records when the user’s finger is on the screen, which allows for interesting experimenting with stop motion animation. Videos are published through Vine’s social network and can also be easily shared on Facebook and Twitter.

There’s no denying the fact that Vine doesn’t have the same kind of influence as Facebook, Twitter, or Instagram. But before you completely rule the app out of your brand’s social networking strategy, you should consider the marketing possibilities that come along with it. 

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Activism or Slacktivism: Can Social Media Cause Social Change?

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By Hannah Baker

Red, white, and blue weren’t the only colors Americans were seeing on their newsfeed early this July. In fact, all of the ROY G. BIV colors were likely to pop up. That’s because over 26 million people rainbow-fied their profile picture to show support for the U.S. Supreme Court’s ruling in favor of same-sex marriage. Such an outpouring of support is overwhelmingly heartwarming, especially since the changes were made within 3 days of the decision. However, what do these numbers really show? What are the masses accomplishing, if anything, by using social media for political and social change?

Here’s the good, the bad, and the ways to get involved (successfully).   

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