There’s no such thing as a boring brand. What, you say? My brand is a total snoozefest! How on earth do I get people to care about my not-so-interesting product? The answer is brand personality! No matter the product, talking about one thing can get old pretty quickly. Just like people, brands must develop dynamic […]
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My 97 year old Bubbe passed away at the beginning of this year. She never REALLY understood what I did for a living, and asked me repeatedly about it. As I was preparing the eulogy for her funeral and thinking about all the lessons she taught me, I realized that although she had no clue about social
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What does it mean to have a “Likeable” brand? This idea of likeable has become something of a fascination for me, because the phrase itself is so subjective. As marketers, the biggest obstacle we have to overcome is this burning need to be likeable to everyone. Shocking to say on Likeable.com I know, but hear
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