Every piece of content your brand posts on social media should either educate, entertain, or inspire. And more often than not, you’ll need more than a few seconds of attention to do so. Enter social video. 54 percent of consumers want to see more video content from a brand or business they support, proving that […]
4 Types of Social Video (And When to Use Them) Read More »
“The Algorithm.” [cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. From
“The Algorithm,” Explained Read More »
Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Each year, the conference serves as a useful way to take the pulse of the
3 Key Takeaways from Advertising Week New York 2019 Read More »
