Capturing user attention for minutes (not seconds) at a time was once reserved for YouTube. Now, as platforms like Facebook and Instagram carve out spaces (Watch and IGTV) to take advantage of users’ increased attention spans, smart brands are getting in (including us). So, what does compelling long-form branded content look like in these spaces? […]
5 Brands That Are Telling Stories With Episodic Video Read More »
Maybe you’ve scrolled right past them in the emoji keyboard. Maybe you’ve wondered why they even exist. But there’s no question that these lesser-known emojis can help your brand’s post copy stand out on social. In honor of World Emoji Day, here’s a list of the most underrated emojis and how to use them! The
The Most Underrated Emojis for Brands Read More »
Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear
The 7 Most Commonly Misunderstood Marketing Metrics Read More »
