Did you know that people in a good mood are more likely to pay attention to positive stimuli? This week, we released a new augmented reality Facebook game designed to brighten your mood by helping you train your brain to focus on the positive. The game, called “Pop to Stay Positive,” challenges users to tap […]
Our Augmented Reality Facebook Game Helps Users Focus on the Positive Read More »
Fact: 80% of brand audiences would rather watch live video from a brand than read a blog. It’s no secret that live streaming has grown significantly in recent years, and that it’s highly popular among millions of users. It provides a unique opportunity for brands to be less “corporate” and more authentic—or, in other words,
How To: Master Facebook and Instagram Live Read More »
With two announcements made within hours of each other, Facebook and Twitter just changed the game for social advertising. Previously, paid social had been more or less an informational black hole, providing none of the competitor monitoring available with other types of media: no ad spend tracking, no share of voice, and no visibility into
How New Ad Transparency Tools Will Impact Your Paid Social Strategy Read More »
