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4 Copywriting Tips for Pharmaceutical Marketing

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By Hannah Baker

Not all copywriting was created equally. While social media marketers may be used to switching up tone and style based on specific brand guidelines, the medical field is a whole new world of writing. Pharmaceutical products are highly regulated and all marketing must comply with their legal guidelines. These rules may vary from one company to another, but here are some general tips to make legal review go more smoothly for your pharma clients. 

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5 Ways Social Media Has Changed the Way We Exercise

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By Alora Kelley

These days, exercise and physical fitness have expanded beyond PE class and your local gym. The amount of options available and the introduction of many fads has led to confusion in the marketplace for many brands. Effective social media has changed the way we exercise and allowed brands to overcome obstacles in the marketplace there previously was no solution for. Here are five ways social media has changed the way we exercise:

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One Key Stat For Each Major Social Media Network

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By Brian Leigh

“Big data” is a complicated buzz-term. The way it’s tossed around, it sounds like something out of 1984, as if the data is arresting us of thoughtcrime. But in reality—and especially with regard to content marketing agencies—it’s something far less intimidating.

All “big data” means is statistics.

Some of those statistics are valuable, and sometimes the people who gather them charge fees. But sometimes, if you’re willing to do the research, even public and obvious data tells meaningful stories, shedding light on trends, on platforms, and in audiences.

Here is one example for four major social media networks.

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