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The Past, Present, and Future of Virtual Reality on Social Media

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By Thomas Zukowski

It’s finally happening. Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift. Virtual reality is coming, and thanks to the moves of a few key players, social media is quickly proving to be the ultimate conduit for digital escapism. Take off your Oculus Rift, and follow me as we breakdown the past, present, and future of VR on social media.

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3 Ways to Make Your Social Media Photography Better

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By Gillian Stippa

It’s not easy to be a photographer. Especially now – during a time when the definition of photography keeps transforming within a quickly evolving digital landscape. The centennials, also known as Generation Z, are growing up alongside social media (i.e. Web 2.0). This post-1995 generation is a “mobile-first” culture, whereby portable, cordless technology has enabled users to move from their traditional passive role as observer to actively creating and distributing their own content

 

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Website Retargeting Enhancements Make Facebook Advertising Even Stronger

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By Noah Jarosh

Pop quiz: When you’re advertising your product to an audience, what target is most likely to produce the desired result? Answer: People already familiar with your brand. 

For that reason, Facebook’s Website Custom Audiences have always been a crucial tool in an advertiser’s arsenal. The ability to retarget people who have visited your site in the past allows you to reach people familiar with your brand without requiring a large number of page likes or asking for email addresses. 

With recent changes from Facebook, this already-powerful tool has gotten even better. Now, you can be even more creative with your audiences and really customize them to suit your advertising needs.  

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