Every brand has a story, and being on social media is all about telling people that story. That being said, it’s called “social” media for a reason. Don’t just broadcast your story; start a conversation.
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With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without. New York University psychologist Jerome Bruner has done research
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Known for often being ahead of the curve technologically, Japan has an obsession with consumer electronics (seriously–if the number of faces you see buried in smartphones bothers you in your town, try Tokyo). We recently had a team member travel to Japan, and they returned with the lowdown on which social media platforms are most
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