Have you ever bought something online after seeing one social media ad? Probably not. After seeing the first ad you may think, “Huh, I’ve never heard of that before.” After a few more you may think, “Okay, I don’t usually do this, but this seems like something I might use.” After a few more? “FINE, […]
The Difference Between Awareness and Conversion Creative Read More »
We’re only seven weeks into the new year and there’s already been so much social media news. To kick off 2020, experts and executives at the annual Consumer Electronics Show discussed all kinds of media trends for the year, such as: the rise of the “digital detox” among a budding “social recession,” the potential (and
Everything That’s Happened So Far on Social Media in 2020 Read More »
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. With 22 percent of internet users worldwide saying that their
4 Top Sports Brands on Social—And What We Can Learn From Them Read More »
