The original purpose of social media, back when it began around 13 years ago, was to connect friends and family—and it has absolutely done that. It’s brought all of humanity closer together by serving as a space where people can share stories, listen to the experiences of others, and build communities. But, as we all […]
Social Media Can Be Toxic—Here’s the First Step Towards Change Read More »
Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years. Things like customer spotlights, behind-the-scenes content, and even data-driven narratives from brands are everywhere on social media—with good reason. Research shows that messages delivered as stories can
How Stop & Shop Went Beyond the Aisles Read More »
When creating content for social media, it’s important to maintain consistency across different social networks. Whether you’re posting on Facebook, Twitter, or LinkedIn, you want to evoke the same feelings and impart the same messages to strengthen the customer’s relationship with your brand. But there’s just one problem—no two social networks are alike, so rather
How to Adapt Social Content Across Networks Read More »
