If you’ve ever seen an episode of The Bachelor or The Bachelorette, odds are you’ve also heard the lead question if their suitors are “there for the right reasons.” Since the show first aired in 2002, the right reason has always been marriage. Now, 14 years later, some contestants are being accused of using the show not to chase love, but sponsorship dollars and social media fame.
Will You Accept This Endorsement Deal? Read More »
Creativity often seems to comes naturally to some, and not as easily to others. Adam Grant, a top-rated professor at Wharton with a doctorate in organizational psychology, is a writer for the New York Times and the author of two bestsellers. Grant’s second bestselling novel “Originals: How Non-Conformists Move the World” shows that we are all capable of being more creative, and details the steps you can take to make your creative ideas succeed.
Here are three lessons from Grant to inspire you.
3 Inspiring Lessons from Adam Grant’s “Originals” Read More »
Logically, the growth of social media platforms throughout the world should make marketing a global brand easier. The ability to use various networks to communicate both at scale and one-on-one makes them ideal vehicles for building a global brand presence.
However, many social media agencies and marketers today struggle with determining the best global strategy for their brands. Here are some tips, examples, and resources that can help in both crafting and executing a global approach for your social media.
Managing a Global Social Media Presence: What’s a Brand to Do? Read More »
