You don’t have to be an art director to realize that there are endless ways for brands to visually promote their products via social media. Amidst the rising presence of brands on Vine and Instagram, stop-motion animation has become increasingly popular. The eye-catching technique is a go-to motif for brands including Oreo, GE, Dunkin Donuts, […]
4 Beginner’s Tips for Stop-Motion Animation Read More »
Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people,
5 Reasons Brands Should Be Using Google+ Read More »
Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual–or type of individual–who has influence over potential buyers in your industry. Influencers can include broadcasters, journalists, professors, analysts, and athletes–any person who has a large following in your field. Developing a relationship with these individuals is
7 Ways to Engage with Industry Influencers on Twitter Read More »
