Writers are under attack. Websites, online articles, and digital products are becoming increasingly image-based. So few words are left that companies starting to believe the following myth: Any employee can write for a website and social networks, and it will be similar to having a professional writer. At first glance, it’s easier and cheaper to […]
Why You Should Hire Writers Read More »
Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives. However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your brand. Here
3 Things To Consider When Choosing The Perfect Influencer Read More »
Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score. What’s often lost in the mix is how
The Power of One: Why Every Customer Matters Read More »
