One of the beauties of social media lies in its accessibility—all you need is a device and an internet connection to be able to create an account on any of the most popular platforms. But for the millions of people in the world with visual and hearing impairments, social media is actually far less accessible […]
4 Easy Ways to Make Your Social Content More Accessible Read More »
Have you ever bought something online after seeing one social media ad? Probably not. After seeing the first ad you may think, “Huh, I’ve never heard of that before.” After a few more you may think, “Okay, I don’t usually do this, but this seems like something I might use.” After a few more? “FINE,
The Difference Between Awareness and Conversion Creative Read More »
We’re only seven weeks into the new year and there’s already been so much social media news. To kick off 2020, experts and executives at the annual Consumer Electronics Show discussed all kinds of media trends for the year, such as: the rise of the “digital detox” among a budding “social recession,” the potential (and
Everything That’s Happened So Far on Social Media in 2020 Read More »
