Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 […]
How Beauty Brands Are Going Beyond the Instagram Feed Read More »
Aspect ratio is the proportional relationship between an image’s width and height. Seems simple enough, right? So how is it that until recently, people have preferred video to be horizontal? The answer: movies. Cinema, where moving images first took a foothold in culture, started with a 4:3 aspect ratio (width to height). From there, as
Vertical Video: Changing How We Perceive Imagery Read More »
The takeover of Instagram Stories is impossible to deny. Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of
What We Learned By Following 4 Pet Brands on Instagram Stories for a Month Read More »
