This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular […]
Top 10 Branded Content Wins of 2018 Read More »
Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25
How Beauty Brands Are Going Beyond the Instagram Feed Read More »
We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. According to eMarketer, 73 million US consumers (or one-fifth of the country’s population) listen to podcasts monthly. The average podcast listener is young, educated, and affluent—a key
4 Brands Demonstrating the Power of Podcasting Read More »
