As new platforms emerged and consumer attention span continued to dwindle in 2013, we witnessed a golden year for short-form content. In an age when we are attached to our mobile devices which are themselves constantly inundated with messaging, brands learned to connect with consumers during in-between moments with connections that could break through the […]
2013: The Year of Short-Form Content Read More »
There is a lot of information out in the social media world that teaches you how to engage with your community, how to activate your community, and even how to appreciate your community. While this is all extremely valuable information, it seems to be skipping a step when thinking about your social community. Before you begin response
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“We are evolving from advertising to stories,” Mike Hoefflinger, Facebook’s customer marketing director, said. “Ads are good, but stories are better.” What Are Facebook Premium Ads? Facebook premium ads are born from the content or stories you publish from your business page. These ads can be seen by fans, friends of fans, and targeted non-fans.
Facebook Premium Ads: What, Where & Why? Read More »
