Social Media Marketing

A Quick Guide to Social Media Traffic

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By James Reichert

It’s no secret that Facebook is the top social media platform for driving website traffic. In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined that Facebook now accounts for more traffic to news sites than Google. Is this surprising? Not really. Social media allows brands to consistently connect fans and potential consumers with rich content. Driving fans from borrowed traffic sources (social media platforms) to an owned traffic source (your brand’s website) enables fans and followers to familiarize themselves with your brand and assists them down the sales funnel.

A Shareaholic report found that social media currently drives over thirty percent of all referral traffic on the Internet. But how does each network stack up? Let’s take a closer look.

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Hamilton Hype: 4 Social Media Marketing Lessons From the Latest Broadway Hit

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By Rachel Hadley

By now, you’ve probably heard about Hamilton, the latest Broadway sensation that opened this month at the Richard Rodgers Theatre. Even before the rave reviews started pouring in after its official opening earlier this month, the musical had generated more than $30 million in revenue. It has been the single most talked-about and highly-anticipated production in my lifetime. How has the show generated so much buzz? Aside from having a truly outstanding creative team and product, here are four ways social media contributed to all the hype.

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Brand Advice: Why Every Day Should Be Emoji Day

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By Amanda DiAntonio

Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.

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