It’s one of the fastest growing social networks to date, and with an increase in usage comes an evolution of behavior. Some of the trends that applied to Instagram a couple of years ago are still true today: Lifestyle content is important. Relevant hashtags are important. However, here are a few more recent trends that are important to consider when creating Instagram content for your brand.
4 Instagram Trends You Need to Know Read More »
What Is Content Marketing?
Simply put, it is the creation and sharing of content to acquire and keep your customers.
However, if you really want your potential and current customers to act and drive profits, your content needs to be valuable and relevant to your audience. Your content marketing technique should aim to build brand loyalty and place you as a thought-leader in your space.
The cheat sheet below shares my top 10 tips for achieving this goal and ultimately driving sales for your business.
The Only Content Marketing Cheat Sheet You Need Read More »
If you have “marketing” somewhere in your job title, you’ve likely been tasked over the last few months with creating your brand’s 2015 marketing plan. A decade ago, it was easy to sit down, look at your spends, and determine what worked and what didn’t. From there, allocating your budget for the next year and creating the roadmap you’d use during the following 12 months was your biggest challenge. Over the course of the next year, you’d assess as you went and move funds around a bit based on results. Then social media thrust itself into the mix, and this ever-changing medium now makes annual planning nearly impossible (or nearly impossible to do well).
3 Reasons Why Quarterly Social Media Planning Matters Read More »
