TikTok, the short-form mobile video app that’s popular among Gen Z, is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers. […]
What You Need to Know About Advertising on TikTok Read More »
Less than a decade ago, Instagram was born—and the world hasn’t been the same since. The photo-sharing app has become a source of inspiration for many, a source of income for some, and has led to actual fame for others. “Instagrammability” has become a huge factor in people’s decisions about what to buy, wear, eat,
3 Ways Brands Can Drive Sales on Instagram Read More »
In today’s day and age, it’s safe to assume you not only know what an influencer is, but you also follow them on social media and maybe even aspire to be one. In fact, 61 percent of people interact with an influencer at least once a day, and 87 percent of shoppers have been inspired
Micro vs. Macro Influencers: The Breakdown Read More »
