Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves. On a recent episode of my All the Social Ladies podcast, Lapic shared with me her thoughts on how our increasingly audio-first world will impact brand marketing. As of […]
How Brands Can Adapt to an Audio-First World Read More »
Approximately 85 percent of video views occur with sound turned off. Why? We’re living in a world where multitasking is part of everyday life. Since the introduction of the iPhone, people have been increasingly consuming content in the palm of their hands—at the gym, in line at the grocery store, on the couch mid-Netflix binge—anywhere
Sound Off: 3 Tips for Creating Watchable Silent Videos Read More »
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook
Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands Read More »
