Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users. Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. And we saw platforms like […]
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Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles creativity. In fact, according to Andrea Brimmer, Chief Marketing and PR Officer of Ally Financial, how to balance data with creativity is “the most important question in marketing
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In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit. In fact, a recent Accenture study revealed that more than two-thirds of all
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