GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. A fearless pioneer, it was one of the first businesses to use Instagram and Vine, making a splash with its brilliant and award-winning #6SecondScience campaign. GE’s work on social […]
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We’re all emoji experts when it comes to texting, but using emojis on your brand’s social channels is a totally different game. While we tend to put most of our energy toward the words in our captions, these little icons can make your post copy pop in the feed when used creatively and sparingly. On
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A tweet can be read by millions around the world in minutes. An unknown man or woman can become an international celebrity overnight. Virality: humans create it, brands crave it. But what is virality? And how does it come to pass? After starting with a “Spark of Ignition,” there is a “Stickiness” factor that keeps
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