Strategy

What You Should Know About Facebook’s Brand Awareness Objective

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By: Noah Jarosh

Have you ever wondered if your ads on Facebook are really attracting attention? Sure, you may be seeing the impressions flow in, but is your audience seeing the ad or just scrolling past it? Just because an ad is on someone’s screen doesn’t mean that someone is taking note of said ad. 

You can wonder a little less now, as Facebook recently unveiled a new campaign objective specifically for brand awareness.

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10 Things to Know About Facebook Canvas Ads

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By Andrew Minucci

When Likeable Media speaks to marketers about what they want to accomplish on social media, the answer is inevitably always the same. They want to tell their brand story.

Until now, storytelling ability has been somewhat limited on Facebook as marketers need to tell their story in one post and struggle to find the best outlet (Is it an album post? Video post? Photo post? Link post? etc.). However, this is all about to change as Facebook unveils the most exciting piece of advertising inventory since the debut of ads manager itself!

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