Strategy

How to Make Your Brand Stand out in the Feed

By Mikey Dunn

“Attention is a currency.” More than ever, this is extremely relevant for social media marketing.

When a person checks their personal Facebook account, there are several things demanding his or her attention – notifications, messages, events, posts, ads, and so on. If you are a brand trying to reach and resonate with this person, how can you earn their attention?

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The 2016 Social Marketing Fitness Guide

By Daniel Lara

We aren’t the only ones seeing the effects of the holiday season. In many ways, your brand may also find itself experiencing the unhealthy consequences of holiday marketing. From the bloat of seasonal deals and promotions, to the excessive weight of an audience craving more sweepstakes, our businesses are just as ready to hit that reset button as we are—if not more. In this blog, I will provide you with easy “exercises” to help get your brand’s social presence back in shape for a strong 2016.

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