Trends

How Millennials are Changing the English Language

By Hannah Baker, Junior Copywriter

Every older generation loves to look down on the way the newer ones speak. The phrase “kids these days…”could come from the mouth of parents from 1915 or 2015 and mean the same thing: Kids are speaking differently, therefore they’re speaking incorrectly. What they don’t realize is that English isn’t being ruined — it’s just changing, and that’s a good thing. If our language never evolved, we would still be speaking as Shakespeare did. Or English may not have been created at all, since plenty of other languages came before it.

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3 Social Advertising Trends to Shape 2017

By Tim Bosch

Businesses worldwide are ramping up their social ad spending. Social Media Advertising is slated to reach nearly 40 billion dollars by 2017. Social ad spending has reached new heights and shows no signs of slowing down anytime soon. Social ads have efficiently evolved with digital consumer behavior and marketers are realizing the value of highly targeted creative that’s scalable. Here are a few trends to keep an eye on with regard to social advertising.

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The Past, Present, and Future of Virtual Reality on Social Media

By Thomas Zukowski

It’s finally happening. Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift. Virtual reality is coming, and thanks to the moves of a few key players, social media is quickly proving to be the ultimate conduit for digital escapism. Take off your Oculus Rift, and follow me as we breakdown the past, present, and future of VR on social media.

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