Trends

5 Ways Social Media Has Changed the Way We Exercise

Uncategorized /

By Alora Kelley

These days, exercise and physical fitness have expanded beyond PE class and your local gym. The amount of options available and the introduction of many fads has led to confusion in the marketplace for many brands. Effective social media has changed the way we exercise and allowed brands to overcome obstacles in the marketplace there previously was no solution for. Here are five ways social media has changed the way we exercise:

5 Ways Social Media Has Changed the Way We Exercise Read More »

One Key Stat For Each Major Social Media Network

Uncategorized /

By Brian Leigh

“Big data” is a complicated buzz-term. The way it’s tossed around, it sounds like something out of 1984, as if the data is arresting us of thoughtcrime. But in reality—and especially with regard to content marketing agencies—it’s something far less intimidating.

All “big data” means is statistics.

Some of those statistics are valuable, and sometimes the people who gather them charge fees. But sometimes, if you’re willing to do the research, even public and obvious data tells meaningful stories, shedding light on trends, on platforms, and in audiences.

Here is one example for four major social media networks.

One Key Stat For Each Major Social Media Network Read More »

3 Tips Social Media Marketers Can Learn From Musicians’ Online Branding

Uncategorized /

By Colin Marchon

The commercial landscape for musicians has undergone a tremendous change since the dawn of the internet. While musicians of all degrees of popularity now have a new and versatile medium for fostering an audience, monetizing on listeners has become a much harder task. The casual listener has become economically fruitless, engaging with music almost cost-free by listening to YouTube tracks, Spotify singles, and pirated albums.

For full-time musicians to pay rent, they need a modest but devoted group of what internet guru Kevin Kelly calls “True Fans” (a minimum of one thousand to be exact). They go to concerts, buy vinyl editions of their favorite albums, contribute to crowdfunding campaigns; they don’t just love the music, they love the musician.

For the modern working artist to foster this kind of devotion, going above and beyond to connect with fans across the globe is fundamental. Musicians have to bring their A-games on social media in a way other occupations don’t.

Here’s what brands and social media agencies can learn from them.

3 Tips Social Media Marketers Can Learn From Musicians’ Online Branding Read More »