Trends

Imitation is Flattery: How 4 Campaigns Got Taken Over by Audiences

By Thomas Zukowski

At a time when nearly everyone has access to a decent camera and some editing software, no brand, artist or civilian is safe from being lampooned. As Weird Al once said, “By the time I’m in the studio recording my parody, 10,000 parodies of that song are on YouTube.” On the surface, these spoofs only intend to mock the original source material. Ultimately, they end up bringing more exposure to the project. Here are four campaigns that audiences claimed as their own.

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Motion Graphics: 5 Things You Didn’t Know You Could Do

By Samy Simorangkir

In our digital world, social media trends are as fleeting as our attention spans. As a brand, you have to increasingly find new ways to hold your audience’s attention. Facebook having recently allowed GIFs to function fully, and Instagram having just released their new app, Boomerang, are just two examples of why short, engaging, moving images are quickly becoming a favored medium of communication.

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