Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear […]
The 7 Most Commonly Misunderstood Marketing Metrics Read More »
From the very beginning, Likeable’s mission has been to create a more likeable world. For more than a decade, we’ve been delivering on that mission by helping brands create smart, fast, and likeable content that adds value to consumers and drives real business results. But we know that there’s a lot more we can do.
5 Ways to Make Social Media More Likeable Read More »
“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a
The First Question Marketers Should Ask Before Making Social Video Read More »
