Imitation is Flattery: How 4 Campaigns Got Taken Over by Audiences
At a time when nearly everyone has access to a decent camera and some editing software, no brand, artist or civilian is safe from being lampooned. As Weird Al once said, “By the time I’m in the studio recording my parody, 10,000 parodies of that song are on YouTube.” On the surface, these spoofs only intend to mock the original source material. Ultimately, they end up bringing more exposure to the project. Here are four campaigns that audiences claimed as their own.
Imitation is Flattery: How 4 Campaigns Got Taken Over by Audiences Read More »