Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years. Things like customer spotlights, behind-the-scenes content, and even data-driven narratives from brands are everywhere on social media—with good reason. Research shows that messages delivered as stories can […]
How Stop & Shop Went Beyond the Aisles Read More »
As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. How else would we know where our audiences are, what they like, and, in turn, where to channel resources like time, effort, and money? So, without further
20 Stats Every Marketer Should Know in 2020 Read More »
With the rise of online streaming services like Netflix and HBO Go (as well as faster internet access, enhanced video quality, and an appetite for more meaningful content), long-form content may be more popular than ever—and it’s increasingly making its way to social. Since 45 percent of people watch more than an hour of videos
Long-Form Content Goes Social: Here’s What You Need to Know to Create Your Own Read More »
