Approximately 85 percent of video views occur with sound turned off. Why? We’re living in a world where multitasking is part of everyday life. Since the introduction of the iPhone, people have been increasingly consuming content in the palm of their hands—at the gym, in line at the grocery store, on the couch mid-Netflix binge—anywhere […]
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Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact. Done wrong, it can come off as opportunistic and phony—just another company latching onto an important social justice issue
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Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users. Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. And we saw platforms like
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