Heading into next year, social media is projected to solidify its dominance with overall usage climbing up three percent to hit 204 million US users. With spend projected to grow twenty percent, however, that means competition and clutter are going to increase (eMarketer, November 2018). For marketers, the key question is: What are the trends […]
3 Social Media Trends You Can’t Ignore in 2019 Read More »
“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a
The First Question Marketers Should Ask Before Making Social Video Read More »
In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). Digiday’s “In and Out” panel did just that, in fact, polling marketers from Equinox, GIPHY, Gimlet Media, and GE on where they stood on hot
5 Key Takeaways from Advertising Week New York 2018 Read More »
