It’s almost time to vote, and for many marketers that also means it’s time to think about election ads. Yes, some inventory costs will jump—especially on TV—and some ads will probably encounter hurdles or rejections. We’re here to help you understand the platform policy landscape surrounding ads and approvals during this crazy time. And it […]
Preparing Your Ads for Election Season 2022 Read More »
Born into uniquely different time periods, each generation has a different relationship to social media. Gen Z grew up with apps in hand, millennials were introduced during early adulthood, Gen X slowly adopted the concept, and many baby boomers are still getting the hang of things. Platform preference and reason for use is bound to
Generational POVs: Favorite Social Platform Read More »
It’s no secret that social media has become a playground for targeted advertising over the last decade. Whether you’re watching a YouTube video, scrolling down your Instagram feed, or tapping through Snapchat Stories, it is nearly impossible not to come across a targeted ad. Based on internet browsing history, previous ad clicks, and other online
Generational POVs: Ad Personalization Read More »
