If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. The rise of the influencer status has led to the ideal of making a career out of posting one’s lifestyle and […]
Generational POVs: Influencers Read More »
We hadn’t written anything publicly on TikTok advertising since 2019, and the world has changed. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Any Likeable employee
An Update on TikTok’s Self-Serve Ad Platform Read More »
The ever-evolving and fast-moving social media landscape can be hard to navigate, especially in crazy times like the ones we’re currently in. And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21
21 Stats & Facts Social Media Marketers Need to Know in 2021 Read More »
