Author name: Honey Comer-Cantrell

3 Snapchat Updates You Need to Know

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By Honey Comer

So you’ve applied our litmus test and decided your brand should be on Snapchat. Great!

One of the first things to know is that, as they continue to search for the best ways to monetize, this is a platform of frequent changes and updates. There have been several in the past week alone. These enhancements have historically provided exciting new opportunities for storytelling, but it can be a challenge to keep track of them all.

To help you catch up, here’s a cheat-sheet of the latest Snapchat newsmakers, in order of priority for brands:

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How To Increase Engagement With Gamified Video

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By Honey Comer    

By now, most of the marketing world is embracing the idea that video is the new king of content. With recent data placing the medium firmly at the top of the Facebook food chain, a sea of competition is nearly inevitable moving deeper into the year. 

This presents obvious challenges for brands who want to not only stand out, but to harness the power of video to influence consumer behavior. So how can we move beyond simply entertaining an audience to encourage action and meaningful engagement? One possible solution from the arsenal of tried and true tactics is gamification: the application of game and “play” thinking to non-game scenarios.

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