As social media experts, we understand that being tied down to a content calendar is not the best strategy. Let’s use our expertise and knowledge to “cook” some content up that is pure, real, engaging, and relevant. The truth is, without real-time content, you’re not fully providing “that fix” your community wants—and expects. It’s the […]
An Important Lesson from Breaking Bad: Claim Your Territory Read More »
Your company is on Facebook, Twitter, Instagram, Pinterest, and the many other social media websites out there. Each day (and sometimes twice a day) you post official-sounding messages that your customers should be drawn to. One problem: they aren’t. The award you won last week; no one seems to care about and you don’t know
Personality on Social Media – You’ve Gotta Have One! Read More »
The social space is loud, fast, and demanding of innovation. Brands must pivot quickly in reaction to public or company-related events. Additionally, updates to social media platforms suddenly require an entire shift in brand communication strategy. But how brands respond is often too hurried and disorganized. We can all picture the scene: A group of
5 Ways To Brainstorm Better Read More »
