The Likeable Media team has been following the Snapchat Spectacles launch since the moment Snapchat became Snap: A Camera Company. We were intrigued and skeptical about what they’d be like. Would we want them? Would they be useful? Would they change everything we know about the world? Would they flop like Google Glass?
Should You Buy Snapchat Spectacles? The Likeable Media Edition Read More »
2016 has been the year of live streaming, catapulting to the top of the marketing toolkit with the launch of Facebook Live. With Facebook heavily focused on promoting Live, many brands have jumped on the bandwagon; some better than others. Facebook Live has proven to be effective in increasing both brand awareness and consumer engagement. Here are three strategies that are common among three very different early adopter brands, all of whom have successfully used Facebook live in their marketing efforts.
3 Strategies for Marketing on Facebook Live Read More »
There is copywriting and then there is social media copywriting. In a world of limited character counts and short attention spans, the right copy plays an important part in helping your content break through the clutter. Here are five quick tips (described with alliterations) to help you improve your social media copywriting.
Quick Tips: Social Media Copywriting 101 Read More »
