By Casey Danton
When taking the helm of your brand’s voice on social media, an important decision needs to be made. Do you address your fans and customers using the pronoun ‘I’ or ‘we?’ There are strengths and weaknesses to both scenarios.
Are You Using the Right Personal Pronoun for Your Brand? Read More »
By David Barko
Changing industries can always be difficult. There are new people, new processes, and new challenges that a new environment can bring. When the industry you are going into is one that (figuratively) moves at the speed of light, here are four tips that can help you adjust to the change!
4 Tips For Professionals Entering the Social Media Marketing World Read More »
By Brian Leigh
By now, you’ve surely heard of Instagram Stories, the Snapchat-inspired update that Instagram announced last Tuesday.
Rather than competing with or buying Snapchat — two tactics it had previously explored — Facebook, Instagram’s parent company, decided that it was time to tip its hat and sincerely flatter its biggest competitor.
But Instagram Stories is more than just a carbon copy of Snapchat. The differences are minor, but in time they could prove important to social media marketers. Here are three reasons why.
3 Ways Instagram Stories Can Benefit Social Marketers Read More »
