Author name: Likeable Team

3 Social Advertising Trends to Shape 2017

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By Tim Bosch

Businesses worldwide are ramping up their social ad spending. Social Media Advertising is slated to reach nearly 40 billion dollars by 2017. Social ad spending has reached new heights and shows no signs of slowing down anytime soon. Social ads have efficiently evolved with digital consumer behavior and marketers are realizing the value of highly targeted creative that’s scalable. Here are a few trends to keep an eye on with regard to social advertising.

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Why Google Maps Is the Social Network for Franchises

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By John Kultgen

When you think about social media for your franchises, you probably default to Facebook, Twitter, or Instagram. But don’t discount the mammoth of influence that is Google. And I don’t mean Google Plus; I mean Google Maps. 

Why is Google Maps so important for your business? 3 out of 5 searches on Google are location specific, according to the Google Maps Business Development Team, who I had the pleasure of recently hear speak at Google’s New York office in Chelsea. 

After a franchisee has verified its location on Google Maps, make sure you recommend these steps to increase their presence on the platform.

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Facebook Content Strategy: The Top 50 Global Brands

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By Brian Leigh

As Facebook slowly morphs into a television network, marketers and social media agencies must rethink how they approach content strategy.

One thing that demands examination is post cadence. How often should brands be publishing? What percentage of those posts should be video? When is it appropriate to broadcast Live?

To research this, we plucked out the Top 50 Global Brands (via Interbrand) and tracked their organic Facebook posts in June. 

Here’s what we learned in the process.

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