Author name: Likeable Team

The Past, Present, and Future of Virtual Reality on Social Media

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By Thomas Zukowski

It’s finally happening. Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift. Virtual reality is coming, and thanks to the moves of a few key players, social media is quickly proving to be the ultimate conduit for digital escapism. Take off your Oculus Rift, and follow me as we breakdown the past, present, and future of VR on social media.

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Three Benefits of Instagram’s New Call to Action Enhancement

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By Brendan Dugan

Instagram is always evolving and growing, as they increase users and generate more advertising dollars. The newest change? The platform just recently announced an enhancement on the CTA button that previously appeared at the lower right hand corner of a post. The CTA button is now positioned to appear across the bottom of the entire ad. With this update, now may be the perfect time for your company to start using the platform for social media marketing. Here are a few reasons why. 

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Measuring Brand Awareness Via Social Media

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By Candie Harris

Understanding your brands’ awareness has always been a critical part of the marketing strategy but a challenge to obtain. Prior to the availability of social media as a marketing tool this was an expensive, slow task. Marketers needed to be cautious before undertaking a brand awareness study and many times missed the opportunity to gather important insights. Here are three ways that marketers can use social media to provide this invaluable information. 

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