Author name: Likeable Team

The Pros and Cons of Social Listening Tools

By Gabbie Diassi

For the most part, everyone knows that if you hope to succeed as a business you need to establish a presence on social media. But how do you actually measure the success of what you’re doing on these different platforms? Social listening tools, like Sysomos, are often talked about as one way brands can measure the impact their social media campaigns are having on their revenue. Like most things though, there are pros and cons you should consider before basing your success completely off the data these social listening tools provide. 

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3 Ways to Make Your Social Media Photography Better

By Gillian Stippa

It’s not easy to be a photographer. Especially now – during a time when the definition of photography keeps transforming within a quickly evolving digital landscape. The centennials, also known as Generation Z, are growing up alongside social media (i.e. Web 2.0). This post-1995 generation is a “mobile-first” culture, whereby portable, cordless technology has enabled users to move from their traditional passive role as observer to actively creating and distributing their own content

 

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